Redesigning a Fintech Portal for Complex Loan Applications
The Applicant Portal is a front-facing platform where banks, businesses, and individuals collaborate on loan applications. Originally built for straightforward loan types, it needed to evolve to handle complex, multi-party scenarios. I partnered with multiple stakeholders and another designer to re-conceptualize the portal for high-complexity loans, while ensuring it was mobile-friendly and strategically aligned with partner needs.

Role

1 of 2 UX Designers

Prototyping mobile & desktop experiences

Exploring different design systems

Timeline

2023 - 2024

Initial design & discovery phase: 3 months

Development: Ongoing

results

Strengthened partner relationships, leading to acquisition

Adopted into Moody's broader platform ecosystem

problem
Rigid IA, Limited Persona-Based Collaboration, & Weak Mobile Support
The existing portal was effective for smaller banks handling simpler loans but struggled to scale for more complex cases. Key limitations included:
Old Information Architecture
A, B, and C represent the loan and its related components
As requirements evolved, each design iteration surfaced new insights and priorities, which we refined collaboratively with stakeholders.
“We don’t know what we want, but we’ll know it when we see it.”
- Stakeholder feedback during early discovery
solution
Complex Use Case Support, Cross-Persona Collab, & Responsive UX
We designed several desktop and mobile iterations of the platform, gradually evolving functionality to align with stakeholder insights, partner requirements, and technical constraints. Key improvements include:

Flexible, scalable architecture: Redesigned the information architecture to handle more complex loan relationships.

Enhanced task-centered experience: Refined the existing workflow to improve collaboration between banks and applicants, maintaining visibility of key information throughout the experience to help move applications forward efficiently.

Modern responsive design: Delivered a consistent experience across mobile and desktop, with a cleaner, more intuitive interface.

From early vision prototypes to an MVP aligned with internal infrastructure, each iteration became a tool for sparking debate and clarifying requirements—turning design into part of the requirements-gathering process.
New Information Architecture
A, B, and C represent the loan and its related components
These Mockups reflect the look and feel of the live platform
“We don’t really design the information architecture - we reflect a system, it’s parts, and how they relate to each other.”
- NN/g UX Podcast: “What is Object Oriented UX (feat. Sophia Prater, Rewired UX)”
results
Stronger Partnerships, Acquisition Momentum, & Platform Integration
Stronger partner relationships: The redesign filled key functionality gaps and strengthened external partnerships.

Acquisition context: Shortly thereafter, the company was acquired by Moody’s. The redesigned portal helped demonstrate product scalability and alignment, positioning it for integration into Moody’s suite of offerings.

Product adoption: Post-acquisition, Applicant Portal functionality was integrated into Moody’s broader platform ecosystem.

Internal learnings: Prototyping early proved valuable, even when requirements were unclear. Design artifacts created a shared language that helped stakeholders refine needs, align priorities, and shape a stronger solution.